| Project: | Video Invitation |  |
| Client: | MMA-Shop (sports clothing & equipment distributor) | |
| Website: | www.mma-shop.cz |
The Challenge: Build awareness for the MMA e-shop and its range of sporting and leisure brands – especially Everlast. Drive traffic to the e-shop site as well as visits to the physical shops; gather user data to build a distribution list for future email marketing.
The Solution: A promotional video postcard incorporating a viral video, promotional offer and highlighting all the main MMA-Shop brands. The video card also served as a teaser for a contest which could be entered on-line or at each of the physical shops. The card resulted in a huge increase in e-shop traffic just 2-3 days after distribution, with further positive impact on Facebook.
| Project: | Video Slideshow |  |
| Client: | Hami Czech Republic (leading baby food brand) | |
| Website: | www.albumsmisku.cz |
The Challenge: Drive more registstrations to the Hami Club loyalty programme and create added value for existing registered users; create more reasons for users to interact with the Hami brand and feel a positive affinity for it.
The Solution: Creation of a free, fun and user-friendly service whereby Hami Club members can upload digital photos and instantly create from them a video slideshow. The service allows users to do all of the following:
- Select and upload single photos or entire albums directly from a hard-drive;
- Instantly import photos from an external site (including Flickr and Facebook);
- Re-order images with an easy drag-and-drop tool;
- Choose background music from a range of pre-loaded, licenced tracks;
- Add subtitles/text commentary to the slideshow;
- Export the video slideshow to DVD and/or to mobile.
| Project: | Video invitation |  |
| Client: | Euromedia | |
| Website: | www.videopozvanky.cz/kk/hra |
The Challenge: To promote Euromedia's range of travel guides at the start of the holiday season in a fun, interactive way which would highlight the wide variety of guides available.
The Solution: A simple, fun game concept delivered by Video Card asking people to test out their knowledge of capital cities, with each city corresponding to a travel guide available from the client. After correctly identifying all the cities marked on an interactive map, the user was invited to enter their completion time in a contest and to challenge friends to complete the task in a faster time.
- Campaign timing: one month (19.6 to 19.7.2009)
- Distribution: 119 000 unique email addresses
- Click through rate: 28% (36 188 unique users)
- No. of contest registrations: 6 440 (5.5%)
- No. of email invites to friends: 8 108
| Project: | Time For Climate Justice |  |
| Client: | Global Humanitarian Forum | |
| Website: | funpower.timeforclimatejustice.org |
The Challenge: To create a simple, user-friendly video recording/up-loading solution for use on an international multimedia site promoting a forthcoming United Nations conference on climate change. The solution needed to be bandwidth friendly so that users worldwide could record and upload their videos, even via basic internet connections.
The Solution: development and delivery of a quick and convenient recording/uploading tool allowing users immediate recording capability via webcam or the possibility to upload pre-recorded clips from their hard-drive. Users were invited to join various celebrities by creating and uploading their own individual 1-2 second "tick" message. All such clips loaded to the site were then pieced together to create an innovative "human clock". As the users "tick" was shown in the video sequence, their home location was also highlighted on the world map next to the video player, thereby highlighting the global nature of the project.
| Project: | Multimedia video portal |  |
| Client: | N-JOY | |
| Website: | www.n-joy.cz |
The Challenge: To bring the YouTube experience to Czech Internet users in their own language; to create a multimedia video portal containing video sharing services, a unique photo slideshow tool with music and simple tools for creating community pages.
The Solution: The Czech Republic's first, fully bi-lingual (Czech and English language) multimedia portal, launched long before the eventual Czech localisation of YouTube.
| Project: | Advertising Campaign |  |
| Client: | Ufon (Czech Republic based mobile phone operator) | |
| Website: | http://www.videopozvanky.cz/ufon/hra/ |
The Challenge: To promote the newest entrant to the Czech mobile telephony sector by way of an innovative, viral advertising campaign, focusing particularly on specific new handsets and tariff programmes.
The Solution: A simple, fun, interactive game delivered via video postcard. Recipients were invited to play the game, achieve a finishing time and challenge their friends to better it. Results in terms of CTR to the client's e-shop were extraordinarily high and the campaign's long-tail effect continued to create value for the client long after the campaign had been promoted.
| Project: | Advertising Campaign |  |
| Client: | Panasonic | |
| Website: | www.videopozvanky.cz/panasonic/ |
The Challenge: To promote the newest product line of Panasonic video/digital cameras in a way which would highlight their main qualities: durability and usability in extreme conditions - even under water.
The Solution: A broad and varied marketing campaign under the general theme of adrenalin sports. The campaign included creating and managing a branded, dedicated section on N-JOY.cz video portal, showcasing both user-generated clips and specially commissioned content, a contest for users to create their own adrenalin clip, and an e-shop section to ensure an immediate return on investment for Panasonic. Both the Adrenalin channel on N-JOY and the user contest were promoted with tactical ads and an attention-grabbing video postcard. At the time, the Panasonic-Adrenalin contest was the most successful video related consumer contest ever run in the Czech market in terms of the number of contest entrants.
| Project: | Video invitation |  |
| Client: | Tereza Maxova Foundation | |
| Website: | http://www.videopozvanky.cz/nadace |
The Challenge: To create an attractive, innovative way of inviting the public to attend an event organized on behalf of a leading Czech charity. Other similar campaigns: Swatch, Swatch Christmas
The Solution: A video invitation containing a personal message from the charity's founder, Tereza Maxova. The personal touch and the "send to a friend" feature helped to create great results in terms of the response rate and attendance at the event.